Erling Haaland’s new deal with Beats by Dre shows just how big a star Manchester City has on their hands. Haaland was featured in an ad for Beats headphones with NBA legend LeBron James that was released this week. It shows that Haaland has now reached a new stratosphere of superstardom.
Been waiting for this one! Joined the @beatsbydre family and we’re kicking it off with our first campaign 🔥🔥 pic.twitter.com/FAg1af3HWP
— Erling Haaland (@ErlingHaaland) October 23, 2023
The Erling Haaland effect on Manchester City has already been well documented. His shirt sales are the most popular by far at the club. That coupled with City’s rising popularity off the back of last season’s treble-winning campaign has made the Haaland brand a money-making machine for the club and for Erling himself.
Erling Haaland’s brand power wouldn’t be so strong without his performances on the pitch. His goal-scoring feats are well documented during his first season under Pep Guardiola, and again so far this season. The fact that he has 9 goals in 13 appearances in all competitions and it has been considered a below-par start to the season in some quarters speaks volumes of how great a player he is.
Haaland is one of the top contenders for the Ballon d’Or which is due to be announced next week. Lionel Messi remains the favourite to land the Ballon d’Or, but a win for Haaland would announce him as an even bigger star.
The fact he is now featured in ads with such a legendary sports figure like LeBron James shows that Haaland is becoming an even bigger star. The sky is the limit for just how bright Erling Haaland’s star may shine in the future.
