Manchester City extend partnership with Asahi Super Dry

Manchester City have announced a lucrative extension to their partnership with Asahi.

Asahi Super Dry 0.0% will be the club’s official training kit sponsor for the 23/24 season. The Japanese beer brand will feature on the club’s training kit for the men’s and women’s teams.

The announcement extends the City and Asahi partnership which began in 2022. Asahi is prominently featured at the Etihad Stadium. They are the major beer on sale at the ground and also sponsor the Asahi Dry Tunnel Club. The Asahi Dry Tunnel Club is one of the premier supporter experiences in English football.

With news of Asahi Super Dry 0.0% becoming the club’s official training kit sponsor it adds to the good news off the pitch for City.

Crypto company OKX earlier this week was announced as the kit sleeve sponsor in a multiyear deal.

Manchester City are quickly capitalizing on the treble success from last season. New sponsors and expanded partnerships mean Manchester City are continuing to grow off the field.

Tags Asahi Etihad Stadium Manchester City